The popular show returns with Season 3 on November 13, presented by Campa and powered by Fortune by AWL.
The doors to Gajju Bhaiya’s kirana store are opening once again! The Viral Fever (TVF) has released the third season of Family Kirana Store on November 13 on YouTube. Marking a new milestone, the show has delivered three seasons in just 10 months, making it one of the fastest show franchises to bring multiple seasons to audiences in such a short time period. This reflects the sitcom’s growing popularity, strong audience response and the strength of its format as a digital-first entertainment property. The first two season of the sitcom has garnered over 42 million views on YouTube.
Family Kirana Store Season 3 further builds on the show’s growing brand partnership ecosystem. Across its previous seasons, the show has partnered with brands including Maruti Suzuki Super Carry, L&T Finance, Alpenliebe, and Center Fruit, demonstrating the success of YouTube entertainment properties that create meaningful opportunities for brands to become part of the organic storytelling and connect with audiences. With Campa and Fortune coming on board for the latest season, the show continues to build on this strong association between entertainment and brand partnerships.
The success of Family Kirana Store also highlights YouTube’s importance in TVF’s content strategy. Over the years, TVF has consistently built successful shows and entertainment franchises on the platform, many of which have subsequently been licensed by premium OTT platforms, including Aspirants, Sapne Vs Everyone, Kota Factory, Permanent Roommates, TVF Tripling to name a few. An IMDb report further reinforces this journey, identifying TVF as the production house with the highest number of shows that have transitioned from YouTube to OTT. This underlines the potential of YouTube as a leading platform for original storytelling across formats. Beyond offering creators a platform to build and nurture original IPs, YouTube also presents brands with an opportunity to engage audiences through authentic, content-led storytelling. Together, this creates the potential to build enduring content properties that can evolve, scale and find audiences across multiple platforms.
Created by TVF and produced by Vijay Koshy, Family Kirana Store Season 3 is directed by Saksham Arora and Hemant Mishra. The show features Shrikant Verma as Gajju Bhaiya, alongside Garima Vikrant Singh, Baishali Sinha and Hemant Mishra. Set against the everyday hustle of a family-run neighbourhood kirana store, the series finds humour in familiar household situations, family dynamics and the little moments that make up everyday life. Its continued run across three seasons in just 10 months reflects the audience’s growing affinity for the show’s characters and experiences.
Speaking on the announcement, Vijay Koshy, President, The Viral Fever (TVF), said, “The journey of Family Kirana Store has been extremely encouraging for us. Delivering three seasons in just 10 months is a significant milestone and speaks to the response the show has received. YouTube has always been an important part of TVF’s content ecosystem, allowing us to build shows, nurture audiences and create properties that have the potential to grow beyond the platform. We have also seen several of our YouTube shows find a home on OTT platforms, and this journey reflects the strength of the ecosystem we have built. Our brand partners have been an important part of this journey, and with Campa and Fortune joining us for Season 3, we are excited to take the franchise forward.”
With Season 3 premiering on November 13, Gajju Bhaiya and his family are ready to welcome audiences back with more store-side drama, family banter and the familiar chaos that has made Family Kirana Store a growing favourite on YouTube.